Why is email marketing so important to business?
Email marketing is not something marketers do just because they can and it’s easy. The tactic is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores. This goes beyond coupons. Nielsen reported that 28 percent of US online shoppers subscribe to store or product emails in order to stay informed. A study from Loyalty 360 stated that 59 percent of US moms would sign up for email updates from brands if rewards were offered.
Email marketing is one of the oldest online marketing tactics that continues to claim the top spot in most small business marketing mix. As people are bombarded with promotional offers and commercial campaigns everywhere they look, inbox remains one last sanctuary of peace and solitude online. If you can get into their inbox, you establish a strong relationship that will most certainly lead to sales in the future.
Email marketing is also a very personal way of reaching your target customers. Messages from your friends and family are sitting next to email updates from your store. That’s why email marketing works at it’s best when it is personalized. Email can be tailored to customer actions so that every communication is relevant to their interest. You can cover topics like changes in your business, victories, request feedback to your customer – this list is virtually endless. With 2.5 billion users, email isn’t going anywhere.
Why chose us?
We’ll help grow your email list with zero effort. Add a signup form to your site to gather email addresses from visitors. Anyone who signs up will automatically receive your next email. Magic!
Success you will see.
Easily see how your email marketing is performing, like how e-mails many were opened, which ones got the most clicks and more. So, you can learn what works and make each email more successful than the last.